LEVEL_NIVEAU
2011

This urban art piece was commissioned by the ONE DROP foundation, which uses creative projects to raise people’s awareness of water-related issues and to encourage the adoption of responsible water management practices.

What could be more ordinary in our North American society than a swimming pool? Our bodies, pulled out of the womb, rediscover the pleasure of water as we swim. Inspired by the techniques used by "Publicité Sauvage", this large-scale mural is intended as a surreal situational reconstruction representing, through a series of eleven photographs, the slow decrease in available drinking water over the generations.

 
En montage avec les afficheurs de Publicité Sauvage, mur ouest du Théâtre du Nouveau Monde, 2011 © Caroline Hayeur

The creation of ONE DROP’s URBAN+EAU project, in collaboration with the Quartier des spectacles Partnership, highlights Montreal’s creativity and innovative, avant-garde character by exhibiting an urban art project that conveys several messages: water as a social and environmental concern; water as a source of inspiration; water as the basis of human communities; water on and around the island of Montreal. 

 
Rue Saint-Urbain, mur ouest du Théâtre du Nouveau Monde, 2011 © Caroline Hayeur

The medium of urban art was selected as it lends itself to exploring the canvas of the city while encouraging reflection on the role water plays in urban life: the St. Lawrence River as a source of water, the sewer system as a source of pollution, the city’s walls as a source of inspiration, the people of Montreal as a force for change. 

Séance de prise de vue, Piscine du Colbert, Ville Saint-Laurent © Patrice Coulombe

LEVEL_NIVEAU

Technical description:
Image printed on rice paper, affixed to the brick and varnished, format 3 x 49 ft (1 x 15 m)

Tour:

2011 – Outdoor group exhibit, URBAN+EAU, ONE DROP, Quartier des spectacles, west wall of the Théâtre du Nouveau Monde, Montreal

Curator/Art Director: Jimmy Lakatos
Invited artists: Peter Gibson (alias Roadsworth), Caroline Hayeur, Christian Miron and Sylvain Robert

Séance de prise de vue, Piscine du Colbert, Ville Saint-Laurent © Patrice Coulombe

ONE DROP
Quartier des spectacles
Roadsworth
Publicité Sauvage
Théâtre du Nouveau Monde