PRIMAL
2015

A collaborative and immersive experience, PRIMAL is a “scream factory” that allows participants to showcase their primal emotions by contributing to the production of an eternal scream. This project was the result of a collaboration between the Montreal Interactive Studio at the National Film Board of Canada (NFB) and Encuentro, the Argentine Ministry of Education’s television channel. 

“Warning! Powerful screams and guaranteed release!”
“Through our screams, we release our innermost, primitive expression. Whether it be joy, surprise, anger, fear, hatred or passion, the scream is the most intense unfurling of our emotions and our most basic instinct. The scream is universal and brings us back to the roots of humanity.” – Primal

As a virtual outlet, this interactive project became a space for expression that allowed youth from Québec and Argentina to connect with each other. In addition to collecting screams, the collaboration created a dialogue through audio and video self-portraits between two groups of teens from opposite ends of the Americas. Their discussions were recorded via the NFB/interactive platform.

PRIMAL

Technical description:
CANADA
Concept, photography, video production: Caroline Hayeur
Concept and development: David Mongeau-Petitpas (Folklore)
Concept and artistic direction: Marc-Antoine Jacques (Folklore)
Musical composition: Ghislain Poirier

NATIONAL FILM BOARD OF CANADA
Executive producer: Hugues Sweeney

ARGENTINA
Concept and photography: Manuel Archain
Concept and video production: Bruno Stagnaro

ENCUERTO
Producer: Natalí Schejtman

Distribution:
Interactive web site produced by the NFB/interactive – National Film Board of Canada
Encuerto, the Argentine Ministry of Education’s television channel.

Primal
ONF/interactif
Encuentro